SDVOSB — Service-Disabled Veteran-Owned Small Business
Reach Advertising is a veteran-owned digital media company. We own and operate niche marketplaces and social channels that put brands in front of military families and college students at the exact moment they buy.
On Veterans Day, November 11, 2026, Reach Advertising launches CampusCarLot.com and relaunches MilitaryCarDealers.com — the same day our flagship, MilitaryCarLot.com, turns 19.
Our Properties
Three marketplaces, one model: build the audience in a niche community, keep it engaged every day, and give advertisers a direct line to it.
The Military Marketplace. The vehicle marketplace for the military community, since 2007. Cars, trucks, boats, RVs, campers, ATVs and motorcycles bought and sold at 300+ bases by service members, base neighbors, and vetted dealers — now rebuilt buyer-first and phone-first, with ZIP + radius search, 269 verified base pages, daily social posting, and a Weekly Top 20.
Visit MilitaryCarLot.com →The College Marketplace. The same proven model, built for college campuses: 30 launch campuses, dealer-seeded inventory, and student e-rides alongside cars and trucks. Launches November 11, 2026.
Visit CampusCarLot.com →The Dealer Showcase. Premium dealer inventory and profiles from MilitaryCarLot, presented for buyers who want a dealer they can trust. First launched in 2012; rebuilt and relaunched November 11, 2026.
Visit MilitaryCarDealers.com →Supporting network: LemonLot.com, HawaiiVehicles.com and BaseResaleLot.com route buyers into the flagship.
User Experience
Our renewed focus in 2026 is simple: every screen starts from the user — not our dashboard, not our org chart.
MilitaryCarLot is being rebuilt around a service member on a phone, on a PCS clock, looking for a vehicle at their base — and the same standard now shapes CampusCarLot and MilitaryCarDealers.
That means search every base at once by ZIP and distance instead of hunting base by base, filters that match how people really shop, base pages with verified local information, and listings that load clean and read easy on any device. If a change doesn’t help a buyer find a vehicle faster — or a seller sell one with less friction — it doesn’t ship.
“Buyer-first, phone-first. If it doesn’t make finding or selling a vehicle faster at your base, it doesn’t ship.” Our product rule for 2026
Most of our users are on a phone between duties, moves, and family life. We design for that screen first — larger tap targets, readable cards, and no wasted steps — then scale up to tablet and desktop.
ZIP-and-radius search across every base at once, with distance labels, year range, and min/max miles. Features buyers asked for — including ideas from longtime users — built and shipped, not filed away.
Every base page carries checked resale-lot hours, rules, and contacts. Seller street addresses stay private. Photos display the right way round. Trust is part of the experience, not an afterthought.
We check every change on phone and tablet before it goes live — layout, filters, forms, and listings — because our users don’t get a second first impression during a move.
Services
Every service runs on media we own outright — so placements are guaranteed, audiences are real, and results are measured, not estimated.
Placements and sponsorships across our marketplaces — base and regional sponsorships, category exclusivity, homepage and listing-page placements, with monthly views and clicks reporting on every placement.
Measured, category-exclusive flights for brands that serve the military community, weighted to PCS season, with a written end-of-flight report.
Banner packages and flat-rate premium programs for dealers near bases and campuses, with founding-rate locks for early partners.
42 Facebook Pages and Instagram, posting fresh inventory daily to base and campus communities — an always-on social presence in the markets our properties serve.
An opted-in audience of ~20,000 military buyers and sellers, built over 19 years of marketplace activity and reachable by campaign.
We design, build and run every property ourselves, in-house — phone-first, buyer-first, and tested on real devices. The same team that rebuilds our marketplaces can build for partners.
About Reach Advertising
Reach Advertising, Inc. is a service-disabled veteran-owned small business. Since 2007 we have done one thing well: build owned audiences in niche markets — starting with the military community we come from — and connect them with the brands and dealers who serve them.
No rented audiences, no guesswork: we own the properties, we know the readers, we design every experience around how they actually live and shop, and we report exactly what every placement did.
Advertise With Us
Whether you are a national brand or a single-rooftop dealer, every engagement comes with placement reporting — request the media kit for audiences, placements and availability.
Category-exclusive partner flights across our owned properties, weighted to PCS season when military families move and buy, with full reporting from first impression to final click.
Sponsorships from a single base to a whole region, plus premium listing programs that put your inventory in front of buyers at the bases and campuses you serve.
Tell us your market and your category. We will send the media kit with audiences, placements and availability.
Contact
Advertising inquiries, partnerships and media kit requests welcome.
Reach Advertising, Inc. (SDVOSB)
Our properties: MilitaryCarLot.com · CampusCarLot.com · MilitaryCarDealers.com